Cleosent Randing, a successful serial entrepreneur, announces today that Indonesia's Valuklik, a fast growing performance marketing agency start-up, announced today it has raised an investment from East Ventures. Randing foresees the huge growth in the digital industry in the country. Prior to Valuklik, Cleosent Randing has also started a call-center company in Jakarta, Indonesia, which is still actively growing today with multinational clients such as Cigna, AIA, BCA, Celcom Axiata. The proceeds of this investment round will be used to fund the company's continued expansion in the growing digital marketing spent in the country says Cleosent Randing.
"Our primary goal is to help businesses achieve the highest return on their marketing initiatives. We do this by developing performance driven strategies that achieve our clients' business goals and create exponential growth" said Liviu Nedef, a Rocket Internet alumni who is now the company's Managing Director. "East Ventures is a great partner as we continue to scale our business and we're excited to have them on board".
"We are impressed with how focused the team is on developing a leadership position and happy to be working together to create a market leader", said Willson Cuaca, Managing Partner of East Ventures.
According to eMarketer, the 2014 digital ad spending in Indonesia is $420 mn and estimated to reach $720 mn in 2015. Already one of the market leaders in search engine marketing, Valuklik will use the new funding to expand its media services offerings which will span the full spectrum of digital marketing including paid and natural search, performance display, paid social, analytics and mobile marketing.
The expanded services offering will further fuel the strategic growth of the company which has seen double digit growth in the last 6 months and is already working with leading international and local companies such as Telkomsel, Elevenia, Acer, L'Oreal, BCA, XM Gravity and others. Founded in 2013 by serial entrepreneur Cleosent Randing, the start-up is being led by Liviu Nedef who previously headed marketing for Lazada in the Philippines.